Overview:
This was a design research project working with a special client, the Hartsfield-Jackson Atlanta International Airport. The airport wanted to study different groups of users who come to the airport and better understand their behavior, in order to eventually improve the design and increase the number of users of their parking-to-terminal pedestrian bridges.
This was a group project and each team chose a specific user demographic to focus on, based on personas that had already been identified by the airport's design team— my group chose to study infrequent fliers. My role primarily involved the research phase, including observations of people at the airport, studying the airport's existing wayfinding systems (including photographing many of their signs), and conducting an interview to better understand the infrequent flier experience.
The final presentation for the project is featured below. This covers an overview of the research, insights, and proposed solution .
Process:
The research process for this project was intensive and involved many different parts to get a good view of infrequent fliers and where their difficulties may lie in navigating the ATL airport as it is currently designed. The pages below document the research and solution of the project in further detail and also present the work in a roughly chronological order.
Research Documents — Interview:
The pages below present the interview questions I prepared and notes that I took while conducting an interview to better understand the infrequent flier experience in the airport.
Research Documents — Airport Observation and Signage Typology:
The pages below present notes from my observation of people in the Atlanta airport, and my study of the airport's signage, especially the signage relating to its pedestrian bridge. The typology below helps to visually compare the Atlanta airport's signage to signs in other airports.
